Cincinnati, Ohio — Available for work

Abdallah Alawad

Digital Marketing & E-Commerce Manager

6+ years scaling DTC brands through paid media, SEO, and AI-powered automation.

928% Revenue Growth
430% Organic Traffic
$50K/mo Ad Spend

Strategy, storefronts, and the systems underneath.

I'm a digital marketing and e-commerce professional based in Cincinnati with 6+ years scaling direct-to-consumer brands. I work across the full stack — Shopify and WordPress builds, paid media, SEO, and lifecycle marketing — and I build custom AI workflows that automate content and e-commerce operations. I also run June Works, a creative marketing boutique. Fluent in English and Arabic; MBA-educated.

MBA, Anderson University
B.S. Business Information Technology, PSUT
Google Analytics Certified
Google AI Essentials (2026)

Six problems, and what moved the number.

Select a project to open the case study.

DTC Apparel Growth

A new apparel brand needed to scale fast.

What I did: Paid acquisition on Meta + Google with CRO and A/B testing on product and landing pages.
Result: 928% YoY revenue growth; customers 8K → 62K.

Organic Growth / SEO

Three storefronts with low organic visibility.

What I did: Technical SEO, site architecture redesigns, keyword-driven content.
Result: 430% YoY organic traffic growth.

Email & SMS Lifecycle

Revenue leaking after first purchase.

What I did: Klaviyo welcome, abandoned-cart, and win-back flows with behavior-based segmentation.
Result: Measurable incremental revenue from automated flows.

Shopify Store Builds

Brands needed conversion-ready storefronts.

What I did: Full Shopify builds in Liquid — theme, UX, speed, mobile.
Result: Launched DTC brands from zero to market-ready.

AI Workflow Automation

Content couldn't keep up with catalog size.

What I did: Built AI pipelines that generate product descriptions from titles and images, and auto-generate barcodes across the product pipeline.
Result: Catalog-scale content produced in a fraction of the time.